FirstPort helps global brands size the opportunity, choose the right channels and scale sales across India's fastest-growing retail market — with import, compliance and finance fully handled behind the scenes.
India's consumption story isn't a forecast anymore — it's already running, across marketplaces, quick commerce and physical retail alike.
Rising incomes are shifting spend toward branded, imported and international products across categories.
Consumers move fluidly between marketplaces, quick commerce and physical stores — brands need presence across channels.
500M+ online shoppers already, with the fastest-growing cohort in Tier-II/III cities.
10–30 minute delivery has become a default expectation, not a novelty.
Gen Z is set to drive a defining share of India's consumption — a structurally young, aspirational buyer base.
Most of the India market splits into two extremes. We built FirstPort for the brands stuck in between.
Compete purely on price. Commodity sourcing, no brand equity, race-to-the-bottom margins.
Marquee international brands with exclusive large-scale retail tie-ups — high investment and minimums, built for scale players.
Design-led, genuinely good quality, priced accessibly — better than China imports, without needing Reliance-scale tie-ups. Exactly where small-to-mid global sellers can win.
We don't specialise in a single channel — we run whichever mix fits your category and stage.
Amazon, Flipkart, Myntra, Nykaa and category marketplaces.
Blinkit, Instamart, Zepto — India's fastest-growing retail format.
Organised retail chains and premium store formats.
Regional and national chain partnerships.
Traditional wholesale and distributor networks.
Direct brand.com, institutional and bulk channels.
Without a single operating partner, small and mid-size brands find it hard to build a real business in India — the pieces exist, but nobody owns the whole.
A single point of contact across compliance, import, logistics, sales and finance — not another vendor to manage.
A single accountable operator across compliance, import, logistics, sales and finance.
One commercial agreement covers the full scope — no separate negotiations with multiple service providers.
Feet on the ground — compliance, ops, sales and customer service — without hiring, relocating or managing your own headcount.
Sales, inventory, compliance status and repatriation, all visible in a single reporting view, on a cadence you set.
We work across low-to-moderate compliance-complexity categories, where import, local execution and brand building are scalable.
Category-specific compliance — FSSAI for food, BIS for electronics, Legal Metrology across the board — is assessed at the Market Assessment stage, before you commit. Illustrative list, not exhaustive; only products that can meet India compliance move forward.
20 years building and scaling brand operations in India — across global corporates, franchise partnerships and his own D2C venture.
Co-founded and ran the India master-franchise for SUUNTO® smartwatches — import, distribution and D2C sales for a global brand, achieving 3x growth.
Built a sustainable apparel brand from the ground up — the full D2C ecosystem, scaling revenue 3x.
20 years across Asian Paints, Nokia, HP and Microsoft/HMD Global. Took Microsoft Lumia and Nokia Android smartphones to $1B revenue via 200K+ retail outlets.
Launched a smartphone for an Indian consumer electronics start-up, building go-to-market access — current, hands-on experience.
Start light, prove the market, then grow into deeper operating scope — all fees quoted in USD.
Sales infrastructure and marketing sit outside the base operating fee — scoped and quoted against the coverage and campaign intensity you choose.
Every brand moves through the same disciplined sequence — the pace changes, the rigor doesn't.
Weeks 1–6: product review, compliance structuring, IEC/HSN classification.
Category-specific certification confirmed before shipment.
Shipment and customs clearance managed end-to-end.
Goods received into the designated FBA/3PL facility.
Weeks 6+: listings and shelf go live.
Activation begins across chosen channels.
Ongoing order and query management.
Reverse logistics and liquidation feed back into demand planning.
Channel expansion decisions, informed by real sell-through data.
Transparent, monthly, and always net of fees — nothing held back or unexplained.
Marketplace, quick-commerce or offline sale settles in USD; platform/retailer fees deducted at source.
GST, logistics, warehousing and other operating costs paid from local settlement.
FirstPort's agreed commission is deducted here — remittance is always net of our fee.
Net proceeds remitted via an Authorized Dealer Bank, reported to you in USD.
Monthly reconciliation, transparent settlement statements. Illustrative structure only — not legal or tax advice; final remittance and compliance structuring is confirmed with your chartered accountant and customs broker.
This is one of the most under-planned costs for brands entering India. We handle it end-to-end:
Structured as a per-unit reverse-logistics fee plus a commission on recovered liquidation value — quoted at onboarding once category and expected return rate are known.
Feet on the ground without hiring, relocating or managing your own headcount.
E-commerce, quick commerce, modern trade, distributors — one partner across all of them.
One contract, one team, one dashboard — not six vendors to coordinate.
Start with a Market Assessment, launch online, scale to a Dedicated India Team as traction proves out.
Feasibility, compliance and channel-fit review — your first, low-commitment step.
A contained first launch across the channel(s) that make sense for your category.
A concrete plan to move from pilot to sustained operations.
Expand into additional marketplaces, quick commerce and offline as traction proves out.
Share a few details and we'll come back with an honest read on fit, timeline and the right entry model — starting with a low-commitment India Readiness Assessment.
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